Content and PR
Content and PR (public relations) are marketing communications techniques that determine how your business is perceived by the world. Content is the sum of all the images, text, video and other media that you use to persuade your customers, prospects and other stakeholders to buy and believe in your products. Written content provides valuable information to the reader, and should be tailored to the situation, the reader, the format and the device. Public relations is an important part of the marketing communications equation, managing and positioning your business image in the eyes of the public. Public relations today includes managing and communicating with media contacts, being prepared for news or a crisis, and crafting the stories that are told about your business. We offer a variety of content and PR services that includes digital content writing services, inbound marketing, lead generation, lead nurturing, copy-writing and PR campaign services.
Digital Content Writing Services
These days, there’s a sea of information available online. One of the most important ways to be noticed by customers is to provide content that’s actually relevant and engaging. That means that developing great content is the cornerstone of every content marketing strategy. The biggest challenge is creating enough content that’s both high-quality and relevant to your customers. That’s where our content writing services come in. We use several types of content creation techniques including writing original content, curating content from other sources and when appropriate, user-generated content. Our content and PR services include content writing abilities that help provide the breadth and depth of content needed to meet to help your customers find the right information at the right time.
Inbound Marketing is all about attracting people to your website with relevant content – aka “organic” content, as opposed to “paid” advertising where you pay for your message to show up on other sites. In an industry that’s still evolving and where paid advertising and online social profiles are still regularly deleted, organic content can be a very effective way to drive traffic to your site. We are experts in Inbound Marketing, developing great content that resonates with your target audience and building a content strategy that has both depth and breadth.
Lead Generation and Lead Nurturing
Capturing and nurturing leads until they’re sales-ready is the core responsibility of lead generation activities. Attracting leads with relevant and optimized content, using blogs, landing pages, call to actions (CTAs) and online forms ensures that you build a prospect database. Apart from blogs, we also develop long-form content to help nurture leads through the marketing funnel such as e-Books, infographics, case studies, whitepapers and more. Ensuring that your sales-ready leads convert into buyers, tracking and measuring the success of those activities are all also part of this process.
Copy-writing is the written content used to inform or persuade someone about a particular message. Effective copy-writing raises brand awareness, reflects a company’s “voice” and ensures the right amount of information is conveyed to the reader while delivering the message well. Copy-writing is a skill used in a variety of marketing formats including email, online ads, brochures, press releases, digital media such as websites and social media and more.
PR Campaigns and Services
PR, or Public Relations, is the art of managing how information is spread about a company, also known as marketing communications. This involves a variety of communications activities such as writing press releases, building media relationships or writing press kits, and other methods of helping a company to gain and manage its exposure to the public, prospective customers, investors, partners and other stakeholders. Establishing and maintaining relationships with the media and other opinion leaders is an important part of crafting PR campaigns. Our PR experts can work with you to ensure your business is well-positioned and its marketing communications are well managed.
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