Website Design and eCommerce
Website design describes the work of building a beautiful and functional website. Your website is your online “face”, and whether it’s a simple site with just a few pages to a complex eCommerce storefront for hundreds of products, a well-designed website is an essential part of your digital footprint. We’ve been designing and developing websites for all kinds of businesses for decades and specialize in delivering sites that are user-friendly, look great and function well. From simple one-page sites to complex data-driven sites, our in-house expertise is capable of meeting your business needs.
Website Design and Development
Whether you have an existing website that needs a refresh, or you’re launching a new business and need a new website to reflect your brand, we can help. We particularly like and specialize in WordPress, a content management system that’s modular and flexible. We leverage WordPress when we want to build sites that are cost-effective for our clients yet still flexible enough to meet their needs. Our WordPress website pacakages are particularly suitable for smaller businesses that are starting out or refreshing an older site and need to be up and running in a matter of days. Please contact us for our WordPress website design and package pricing, we’re happy to help.
UX/UI Design & Development
UX is an acronym in the website world that means “User Experience”, UI is “User Interface”. UX/UI refers to how a customer experiences your website and the design of that interface can mean the difference between a positive or negative experience. The impact of that can affect whether your customers stay on your site, buy from your store, contact you if they have questions and so on. A poor experience – too many clicks, difficulty in finding the information they’re looking for, hard to read layouts etc. – can mean lost customers and lost business. If you have an existing site and need a UX/UI audit to determine whether your site is working well for your customers, we’re happy to help.
If you have products that you can and want to sell online, an eCommerce storefront will not only allow your customers to purchase online, you’ll also be able to provide information about each product, offer shipping options and collect payments online. A well-designed eCommerce site allows you to drive additional sales, provides customers with a discreet and easy way to buy online, and ensures your customers are equipped with the information they need at the time of purchase. Whether you have a handful or hundreds of products, our eCommerce engines include multiple product types, inventory and management, shipping calculations and options, shopping carts, customer accounts and more. If you’re considering eCommerce for your company, let’s talk.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the activities involved in promoting your website and digital footprint in search engine results by increasing your visibility through optimization and advertising. SEO uses both on-site and off-site techniques including developing relevant and rich content, keyword strategies and architecture, back-links, formatting, optimization, integration with other sites and other activities to drive traffic to your website. SEM includes paid search such as pay-per-click (PPC) and other ads to help drive additional traffic and visitors to your site. We have deep expertise in both SEO and SEM so you can be found more easily and quickly in search engine results.
Mobile Site, API or App Development
One of the challenges of marketing is ensuring that your customers have access to your products and services in a variety of channels, including mobile devices. Mobile apps and APIs (Application Programming Interface) are some of the ways that you can extend the availability of your products 24/7. Providing downloadable apps gives you control over how, when and what your customers purchase, while branding your business. Ensuring your site is fully responsive for every type of mobile device is another tool to utilize when designing a website.
Website Support & Maintenance
After your site has launched, it’s important to make sure that it continues to be supported and maintained. Apart from critical technical updates to plugins and features, business changes may also impact how a site is supported and maintained, from adding or extending features to questions about functionality. We can provide ongoing support and maintenance for your site either ad-hoc, as needed or on an ongoing basis.
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